Hey y’all! I’m Clara – a rodeo-loving, boot-wearing, line-dancing southern girl who created this space to celebrate everything Western, country, and full of heart.
If you feel at home around denim, dust, leather boots, turquoise jewelry, rodeo nights, bonfire weekends, and that free-spirited cowgirl confidence… then you’re right where you belong.
Where my story began
I grew up in a small Southern town where rodeo season was basically a holiday and Friday nights meant boots, music, and dirt in the air. My childhood was filled with:
- rodeo arenas
- family-owned farms
- old trucks
- warm summer nights
- and the sound of country music drifting down the road
Fashion wasn’t about trends – it was about tradition.
It was practical, but it always had personality.
Your outfit could tell your whole story before you even opened your mouth.
I learned early on that:
A great pair of boots lasts longer than most things.
A good hat makes you feel brave.
And denim is a whole identity.
But it wasn’t just clothes – it was a vibe.
A lifestyle.
A kind of strength that’s soft, wild, and grounded all at once.
Why I started Elozura
I noticed that the internet had plenty of “Western aesthetic” content… but not enough that felt real – authentic, wearable, true to the lifestyle.
So I created Elozura as a home for:
- real rodeo outfit inspo
- cowgirl fashion that’s actually worn in the arena
- western nails with personality
- line-dancing looks that move with you
- Southern-inspired beauty and hair
- farm and ranch outfits that are cute and practical
- seasonal Western aesthetics
- country-girl lifestyle inspiration
Everything here comes straight from my life, my roots, and my love for all things Western.
Why I’m an expert
My expertise isn’t from study – it’s from living it.
Rodeo & Arena Culture
I’ve spent years around real rodeos – watching, learning, and dressing for the environment.
Cowgirl Fashion Knowledge
I know the difference between “aesthetic western” and the real deal – from boots and hats to belts, fringe, and functional denim.
Southern & Farm Lifestyle
I grew up around farms, ranch work, and small-town life – the kind where outfits have to look good and hold up.
Western Nails & Beauty
From rodeo rhinestones to earthy, rustic sets – I’ve become obsessed with matching nails to outfits, seasons, and events.
Line Dancing & Country Events
I know exactly what outfits move, breathe, and shine under neon lights and country beats.
This world isn’t a trend for me – it’s home.
Outside of fashion
When I’m not putting outfits together or scrolling through western inspo, you’ll find me:
- at a local rodeo or county fair
- line dancing with friends
- taking long drives with country music
- thrifting old denim and vintage belt buckles
- helping out on a family farm
- or making sweet tea on the porch at sunset
I’m fueled by simplicity, tradition, family, and the kind of beauty that doesn’t need to be polished to shine.
Where I am & how to reach me
Currently based in Texas, though half my heart still lives in every rodeo arena I’ve ever visited.
Thanks for being here – truly.
Let’s ride, dance, sparkle, and stay a little wild. 🤠✨
Email me at contact@elozura.com or through my contact form here.